AI Insights · Timothy · July 2025
Top Personal Finance Apps on iOS in South Africa: Q2 2025
Explore the performance trends of the leading personal finance apps on iOS in South Africa during Q2 2025, with insights from Sensor Tower.
In the second quarter of 2025, the personal finance app landscape on iOS in South Africa saw varied performance across the top applications. Here's a closer look at the trends:
Splitwise showed a stable increase in weekly revenue, peaking at about $280 in early June. Downloads fluctuated, reaching a high of 554 in the last week of June, while active users started at approximately 12.9K and saw a slight decline to 11.6K by the end of the quarter.
YNAB experienced a significant increase in weekly revenue, peaking at around $257 in late May. Downloads remained low, with a gradual increase to 73 by the end of June. Active users fluctuated, ending the quarter with 222 users.
For the Buddy: Budget Planner App, revenue saw a rise towards the end of the quarter, reaching $191. Downloads were highest in late June at 252, while active users peaked at 356 before settling at 334.
Smart Receipts: Expenses & Tax had a modest revenue increase, peaking at $143 in early June. Downloads were minimal, with a notable increase to 49 at the end of June. Active users doubled from 11 to 22 by the quarter's end.
Lastly, the Budget Planner App - Fleur experienced a steady revenue trend, peaking at $87 in late June. Downloads saw fluctuations, reaching 135 in the same period, while active users remained relatively stable around 1.8K.
These insights from Sensor Tower highlight the dynamic nature of personal finance apps in South Africa, reflecting varying levels of user engagement and financial performance.
